Brunton came to S+D with the need to point the brand in a new direction. Having been recently acquired, the new ownership wanted to find a way to weave the 100-year-old compass company's storied past with a future providing portable power solutions to outdoor lovers. S+D offered a new position simply titled Power Forward. From creating new products to delivering the message to the market, this statement centered the company, giving guidance to entire Go-To-Market process. Whether speaking to the company's innovative line of portable power products or their navigation tools that drive the adventure forward, the company was now positioned to speak to both sides of the business.