Supply + Demand works closely with Merrell Footwear to develop seasonal brand and business strategies, creative content and tactical solutions across Merrell’s many communication touchpoints.
adidas reached out to S+D to direct the brand's 2014 Training SuperShoot. Our team worked closely with the adidas executive team and photographers Ture Lillegraven, Boogie and Dan Root to articulate a story that captured the ethos of the brand's Train Hungry platform. From defining the locations to directing the action on set in Los Angeles, the S+D team was relied upon to make sure the two days spent with some of the NFL's most elite athletes created images helped the brand's training story stand alone.
Brunton came to S+D with the need to point the brand in a new direction. Having been recently acquired, the new ownership wanted to find a way to weave the 100-year-old compass company's storied past with a future providing portable power solutions to outdoor lovers. S+D offered a new position simply titled Power Forward. From creating new products to delivering the message to the market, this statement centered the company, giving guidance to entire Go-To-Market process. Whether speaking to the company's innovative line of portable power products or their navigation tools that drive the adventure forward, the company was now positioned to speak to both sides of the business.
Primus, the Swedish camp stove maker, looked to Supply + Demand's experience in the Outdoor Industry to create a compelling marketing campaign that could be stretched across it's many touchpoints. The campaign was featured at both the trade and consumer level in both physical and digital environments.
In a relationship that began in 2012 and continues today, Wahoo Fitness and the minds at Supply + Demand have worked closely together to establish the brand as a leader in the nascent wearable technology market. Despite how quickly the landscape shifts in this exciting industry, the brand platform established has stood the test of time, while also providing enough flexibility for the brand to speak to the solutions being developed almost quarterly that address the needs of consumers who can't seem to get enough performance data.
Photography: Aaron Hewitt
On the heels of the success of the company's initial innovation, the Golf Sense swing sensor, the founders of Zepp Labs were looking to ride the wave of wearable technology to greater heights. To do so, they recognized they needed to be known for more than just a single golf product, they needed to be known as a leading sports technology brand. With a solid product roadmap that extended the brand into the tennis and baseball markets, they came to the minds at Supply + Demand to establish the brand identity and develop the first packaging effort under the new name. The effort produced packaging that is still selling strong today in retail giant's like Apple, Dick's Sporting Goods and Best Buy. The branding elements also form the backbone of company's entire marketing platform, from its website to educational videos.
As an established leader in wireless business communication devices, BlueAnt was eager to break into new markets. A natural market to break into existed in sports audio solutions. Working closely with BlueAnt management and executives from Apple, Supply + Demand helped the company craft a complete go-to-market plan to successfully introduce PUMP HD Sportbuds to the global marketplace. Using cues and lessons learned from working with iconic sports marketing brands like adidas and Nike and consumer electronics brands like V-MODA and Wahoo Fitness, the brand was positioned as the only waterproof product in the bluetooth sports headphone category, securing a unique position in a increasingly crowded field of players.
March Madness represents one of the most exciting sporting events in the world. The revenue generated around this unique tournament is a critical part of the adidas business strategy. Supply + Demand has worked with the brand over the past two tournaments to create a driveline campaign that can extend across the company's many marketing touchpoint–from retail point of sale to social content.
Photography: Aaron Hewitt
When Texas A&M University decided to build a new multi-million dollar sports complex, they looked to on-field licensing partner, adidas, to help them create a branded presence throughout the facility to tell the story of the program's storied past and powerhouse future. Needing someone experienced with college athletics and the adidas brand, the minds at Supply + Demand were called in to bring the story of this historic partnership to life. The results of this effort kicked off this fall and can be seen in and around Kyle Field.
Photographer: Dan Root
A pivotal moment in the adidas/NBA partnership occurs each June when future stars take the stage at the NBA draft. Covered by the global media, this marks the first chance for adidas to associate themselves with their new crop of players. Exclusive "draft day hats" worn by the players when the cameras are flashing are used to mark the occasion, and later become collectors items. This campaign helped adidas roll this collection out to the retail market and drive demand for the hats.
As the official provider of NBA apparel, adidas is continually pushing new and refreshing ways to extend the brand off-the-court. As part of a storewide initiative with Champs, adidas partnered with Supply + Demand to launch an exclusive collection of jerseys featuring the brand's TechShift pattern. Featured in 500+ retail stores, Supply + Demand designed, developed and delivered modular toolkits that could be merchandised in a diverse array of combinations that worked for a variety of spaces.
When the University of Nebraska decided to build a new multi-million dollar sports complex, they looked to on-field licensing partner, adidas, to help them create a world-class retail store inside the facility to drive sales of Husker merchandise. adidas then looked to the creative minds at Supply + Demand to bring the story of this historic partnership to life. The result was the 2,200 square-foot adidas retail store at the Pinnacle bank Arena in Lincoln–a vibrant blend of championship tradition and cutting-edge performance that gives Husker nation a gameday destination for the most current fan apparel.
Nike looked to Supply + Demand to extend its championship pedigree in tennis into a high-performance technical sock. Centered around the penultimate name in the sport, Roger Federer, the concept drew from cues found in the environments of famous tennis centers with a production finishes to match the luxury and prestige.
A pioneer in the now booming headphone market, V-MODA had lost market share to aggressive competitors looking for a piece of the market.
Recognizing the company was undercapitalized to match the marketing muscle of Beats by Dr. Dre and the publically-held Skullcandy, we recommended leveraging the brand’s authentic DNA and cultural cues to attract like-minded tribes that could be easily identified in the social media landscape.
Together with the Founder we unearthed a set of values previously not articulated in the brand story that aligned nicely with a tribe that appreciated similar cultural cues.
Like DJ's and club-goers, Vampires are creatures of the night. Both prefer to start their day when mere mortals were turning in for the night. And both, it was uncovered, are attracted to a style palette very similar to the neo-gothic industrial design cues of V-MODA’s signature headphones.
Rather than spending money on advertising the client could not afford, the minds of Supply + Demand advocated that V-MODA pursue a relationship with HBO’s wildly popular True Blood series to develop a signature line of headphones. A licensing deal was forged, a new collection was launched and V-MODA enjoyed a publicity boost that equated to hundred of thousands of dollars in mass awareness.