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On the heels of the success of the company's initial innovation, the Golf Sense swing sensor, the founders of Zepp Labs were looking to ride the wave of wearable technology to greater heights. To do so, they recognized they needed to be known for more than just a single golf product, they needed to be known as a leading sports technology brand. With a solid product roadmap that extended the brand into the tennis and baseball markets, they came to the minds at Supply + Demand to establish the brand identity and develop the first packaging effort under the new name. The effort produced packaging that is still selling strong today in retail giant's like Apple, Dick's Sporting Goods and Best Buy. The branding elements also form the backbone of company's entire marketing platform, from its website to educational videos.