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adidas NBA TECHSHIFT RETAIL CAMPAIGN

As the official provider of NBA apparel, adidas is continually pushing new and refreshing ways to extend the brand off-the-court. As part of a storewide initiative with Champs, adidas partnered with Supply + Demand to launch an exclusive collection of jerseys featuring the brand's TechShift pattern. Featured in 500+ retail stores, Supply + Demand designed, developed and delivered modular toolkits that could be merchandised in a diverse array of combinations that worked for a variety of spaces.