1
2
3
4
5
6
7
8
9
When the University of Nebraska decided to build a new multi-million dollar sports complex, they looked to on-field licensing partner, adidas, to help them create a world-class retail store inside the facility to drive sales of Husker merchandise. adidas then looked to the creative minds at Supply + Demand to bring the story of this historic partnership to life. The result was the 2,200 square-foot adidas retail store at the Pinnacle bank Arena in Lincoln–a vibrant blend of championship tradition and cutting-edge performance that gives Husker nation a gameday destination for the most current fan apparel.